The F1 Enthusiasts is a social-first F1 publisher. 141K fans. 29.4M views in the last 30 days. 88% of those views came from people who don’t follow the page. That’s the inventory. Brands don’t buy a slot on top of it. They get built into the post fans already stopped for.
CASE STUDY
Campaign of 45 posts
Kalshi partnered with The F1 Enthusiasts across 45 F1 posts. We put its logo alongside ours, added a dedicated partner slide, and included Kalshi in the caption — bringing the brand into the stories fans were already reading and sharing.
CASE STUDY
Campaign of 10 posts
RPM partnered with The F1 Enthusiasts across seven F1 posts. Its logo sat alongside ours, with a dedicated partner slide and a mention in the caption — keeping the partnership inside the page’s familiar F1 coverage.
People don’t have to follow us to see the post. 88.3% of our views come from non-followers — the F1 story stops them in the feed, then travels past our audience. Your brand is inside that post, so you reach fans who were never looking for an ad, and weren’t already following you.
We don’t drop your logo on a finished post. It’s designed into the layout so it looks like it belongs there — sitting next to our mark, same style, same frame. Fans read it as part of the content, not a sticker stuck on top.
That pairing stays on every slide of the carousel. If the post is five frames, your brand is in all five. Fans swipe the F1 story and your mark is still there. That’s how you get awareness without turning the post into a banner.
The carousel stays F1 until the final frame. That last slide is where we push your brand harder — a CTA designed like the rest of the post, not a separate ad. Follow, visit, try it: written in our voice so it still feels like part of the story.
Aston Martin in talks with Mercedes to power them in 2028 if Honda fails in 2027. If Honda fails to build a competitive engine in 2027, Aston Martin has already held talks with Toto Wolff about being powered by Mercedes in 2028.
V8 engines will return soon, says Ben Sulayem. “The V8 will come. We need the V8 because it’s cheaper, the sound is good, it’s lighter, and there’s less complexity. I can promise you it is coming — and soon.”
Imola will be the final race of the 2026 season. The race will be called the Abu Dhabi Grand Prix and held in Imola, with an announcement expected soon.
Antonelli is the first driver to make 25 overtakes in a single race! He drove from P19 to P1 while battling his teammate and dealing with team orders 🤯
Haas have approached Tsunoda for the 2027 season to replace Ocon.
McLaren and Monster are set to release a new Zero Sugar energy drink.
Verstappen shares his reasons why he stayed with Red Bull and didn’t switch to a faster team like Mercedes.
Hamilton and Leclerc reflect on what happened in Monza.
Alonso believes Formula One needs an immediate fix and that they shouldn’t wait until 2031.
Fred Vasseur has confirmed that Ferrari won’t have a number 1 driver.
Mohammed Ben Sulayem is trying to keep Alonso in Formula 1.
All the F1 drivers believe the Mad Ring is going to be insane.
YES, Formula 1 has already built Corner 1, The Blade. It stands seventy meters high, which is equivalent to a 20-story building.
Mercedes clearly have the strongest engine on track with 6 of the top 10 slots being Mercedes-powered. The FIA still handed Mercedes ADUO though, because Red Bull’s ICE is the benchmark.
Antonelli becomes the driver with the second-furthest starting grid position to win a race in F1 history.
The Madring has produced the lowest number of overtakes, at just 4. For reference, Monaco had 10 overtakes and the season average is 61 overtakes per race.
Kimi Antonelli is just 5 wins away from breaking Lewis Hamilton’s record for the most wins in a single season by a Mercedes driver.
GOT A CAMPAIGN IDEA?
Whether the idea’s already there, you want to map it out together, or you just want to start a conversation — we’re here.
